Samsung Electronics has unveiled an innovative digital tool, “Help Me Choose,” aimed at simplifying the process of selecting the perfect washing machine based on individual preferences and lifestyle needs. Launched on January 12, 2026, this tool is designed to help consumers navigate the overwhelming range of options available in today’s market, ensuring they make the best purchasing decision for their unique household requirements.
Streamlined Shopping Experience with Personalized Recommendations
With the vast variety of washing machines available, it’s often challenging for consumers to find the model that best suits their needs. Samsung’s “Help Me Choose” tool removes this complexity by providing tailored product recommendations. The tool works by asking users a series of simple questions related to their lifestyle. These questions cover key factors like household size, laundry habits, space availability, and specific priorities such as energy savings, speed, or efficiency. Once users input their information, the tool generates personalized suggestions from Samsung’s comprehensive range of washing machines, dryers, and combo units.
Sang Jik Lee, Executive Vice President and Head of Sales & Marketing at Samsung’s Digital Appliances division, highlighted the importance of this innovation: “Today’s consumers have varied and evolving laundry needs. Our ‘Help Me Choose’ tool offers a solution tailored to each individual, simplifying the shopping process and ensuring that every consumer finds a product that perfectly suits their lifestyle.”
Tailored to Fit Every Household’s Unique Needs
Samsung’s washing machine portfolio is designed to meet the diverse demands of modern households. From compact models for single residents to high-capacity machines suited for large families, Samsung caters to every type of home. However, the broad selection of options can often make the decision process overwhelming, particularly for online shoppers. This is where “Help Me Choose” steps in, offering a guided, intuitive process that matches products to specific needs.
For example, a user who lives alone, owns pets, and values space-saving appliances may be recommended the Bespoke AI Laundry Combo. This washer-dryer combo offers the convenience of washing and drying clothes in a single unit, saving valuable space while providing specialized features like Pet Care cycles and AI Wash & Dry functions. By making these kinds of recommendations, “Help Me Choose” ensures that users are not only getting a machine that fits their living space but one that also matches their lifestyle and personal preferences.
How the Tool Works
The process is straightforward: users answer a series of questions about their household size, how often they do laundry, the amount of space available for the appliance, and their preferred values (such as energy efficiency, time-saving, and performance). Based on their responses, the tool generates a list of recommended washing machines and combos that best fit their needs. This personalized approach removes the guesswork, making it easier for users to confidently select the perfect machine without feeling overwhelmed by the many available choices.
By focusing on individual needs, the tool ensures that each consumer receives the most appropriate recommendations. For example, if a user needs a washing machine for a large family, the tool may recommend models with higher capacity, faster cycles, and energy-saving features. Conversely, those with smaller living spaces or more limited laundry needs will receive recommendations for compact, space-saving solutions.
Expanding the Tool’s Reach
Currently available on Samsung’s official website, the “Help Me Choose” tool is being rolled out in select global markets starting in January 2026. As the tool gains traction, Samsung plans to extend its reach to additional markets and expand its functionality to cover more product categories beyond just washing machines. By mid-2026, Samsung intends to offer similar personalized shopping experiences for other home appliances, further simplifying the process of choosing products that suit consumers’ lifestyles.
Samsung’s “Help Me Choose” tool marks a significant step forward in making home appliance shopping more intuitive, personalized, and user-friendly. With this tool, Samsung empowers consumers to make smarter, more informed decisions when selecting washing machines, ultimately enhancing their laundry experience. Whether you’re living in a small apartment or managing a large family, this tool ensures that you will always find the perfect fit for your needs.
