The new WIKO Hi Enjoy 80 Plus smartphone is now officially on sale, marking another budget-focused launch backed by Huawei’s technology ecosystem. After its recent unveiling, the device is available for purchase through JD.com, targeting users who want modern AI features, a large battery, and generous memory at an accessible price point.
The launch reflects Huawei’s continued strategy of expanding its software and AI experience through partner brands like WIKO, especially in the competitive midrange and entry-level smartphone segment.
Pricing and Storage Options
The WIKO Hi Enjoy 80 Plus is available in two storage configurations, both paired with 12GB of RAM, which is notable at this price level.
The 12GB RAM + 256GB storage model is priced at 1,499 yuan, while the higher 12GB RAM + 512GB storage variant costs 1,699 yuan. This pricing positions the device as a strong value option for users who need ample storage for apps, media, and games without paying flagship prices.
Buyers can choose from three color finishes: Midnight Black, Elegant Green, and Pearl White, giving the phone a more premium visual appeal despite its budget-friendly positioning.
Display and Design Highlights
The WIKO Hi Enjoy 80 Plus features a 6.67-inch flat display with a smooth 120Hz refresh rate, delivering fluid scrolling and improved responsiveness for everyday use. With a peak brightness of up to 1,000 nits, the screen is designed to remain clear and readable even in bright outdoor conditions.
On the front, the phone adopts a punch-hole camera design for a modern look, while the rear panel stands out with two large camera rings that add a bold visual identity. The overall design balances simplicity with contemporary styling, appealing to younger users and first-time smartphone buyers.
Custom X Key for Quick Actions
One of the device’s more distinctive features is the customizable X key located on the side of the phone. This physical button allows users to trigger specific actions without unlocking the device or navigating menus.
Depending on user preferences, the X key can be set to open apps, activate shortcuts, or perform system-level functions. This feature adds convenience and improves usability, especially for users who rely on quick access to frequently used tools.
Camera Capabilities
The WIKO Hi Enjoy 80 Plus is equipped with a 50-megapixel main rear camera, designed to capture detailed photos for everyday scenarios such as landscapes, portraits, and social media content. While it uses a single primary sensor rather than a multi-camera setup, the emphasis is on simplicity and reliable performance.
For selfies and video calls, the device includes an 8-megapixel front-facing camera. This setup is well-suited for casual photography, online meetings, and social platforms, aligning with the expectations of its target audience.
Battery Life and Charging
Battery performance is a major selling point of the Hi Enjoy 80 Plus. The phone houses a large 6,620mAh battery, which is significantly bigger than what is typically found in devices at this price range. This capacity is aimed at delivering long-lasting usage, easily covering a full day or more for most users.
The battery supports 40W fast charging, allowing users to recharge quickly and reduce downtime. This combination of large capacity and fast charging makes the device particularly appealing to heavy users who stream, browse, or game frequently.
AI Features and Security Focus
The WIKO Hi Enjoy 80 Plus integrates smart AI-driven features designed to enhance security and daily usability. One of the standout functions is AI-powered call fraud detection, which can identify suspected scam calls and block or warn users before the call is answered.
The device also benefits from Huawei’s broader software ecosystem, offering system-level privacy and security tools, interactive themes, and intelligent features that improve the overall user experience. These additions highlight a growing emphasis on digital safety, especially for users who may be more vulnerable to phone scams.
Positioning in the Smartphone Market
With its large battery, high refresh rate display, generous RAM, and AI security features, the WIKO Hi Enjoy 80 Plus is positioned as a practical, value-driven smartphone rather than a performance flagship. It targets students, budget-conscious buyers, and users upgrading from older devices who want modern features without a high price tag.
By leveraging Huawei’s software expertise and pairing it with competitive hardware pricing, WIKO continues to strengthen its presence in the affordable smartphone segment.
Final Outlook
The WIKO Hi Enjoy 80 Plus brings together long battery life, smooth display performance, useful AI tools, and substantial memory at a cost-effective price. Its availability on JD.com makes it easily accessible to consumers looking for strong everyday performance and smart security features in 2026.
For buyers prioritizing value, reliability, and modern smartphone essentials, the Hi Enjoy 80 Plus stands out as a compelling option in an increasingly crowded market.
