Kenya’s smartphone market is booming, with a wide range of brands competing for consumer attention. Choosing the best phone brand in Kenya can be overwhelming, given the variety of options and features. This guide highlights the top phone brands in Kenya for 2025, their market share, popular models, and reasons why they are preferred by Kenyan consumers.
Top Phone Brands in Kenya (2025)
1. Samsung
- Market Share: 29.09%
- Overview: Samsung leads the Kenyan market with a mix of premium and budget smartphones. Known for durability and high performance, it remains a favorite among tech enthusiasts.
- Popular Models: Galaxy A26 5G, Galaxy Z Fold 7
2. Tecno
- Market Share: 16.14%
- Overview: Tecno offers feature-packed yet affordable smartphones. Ideal for budget-conscious buyers looking for quality and long-lasting performance.
- Popular Models: Tecno Camon 20, Tecno Spark 10
3. Infinix
- Market Share: 8.75%
- Overview: Infinix focuses on performance and sleek designs targeting youth and mid-range markets.
- Popular Models: Infinix Zero 30, Infinix Note 30
4. OPPO
- Market Share: 8.39%
- Overview: OPPO provides stylish smartphones with innovative camera features and strong performance.
- Popular Models: OPPO Reno 13 Pro, OPPO Find X8
5. Nokia (HMD Global)
- Market Share: 7.74%
- Overview: Known for durability and reliability, Nokia smartphones appeal to users who prioritize longevity and dependable performance.
- Popular Models: Nokia G60, Nokia X30
6. Xiaomi
- Market Share: 5.23%
- Overview: Xiaomi offers high-tech features at competitive prices, appealing to tech-savvy and budget-conscious buyers.
- Popular Models: Xiaomi 15 Ultra, Xiaomi Poco F7
7. Apple
- Market Share: 4.43%
- Overview: Apple maintains a stronghold in the premium segment, with seamless integration into its ecosystem and high resale value.
- Popular Models: iPhone 14 Pro Max, iPhone 15
8. Itel
- Market Share: 3.41%
- Overview: Itel caters to the entry-level market, providing affordable phones with essential features.
- Popular Models: Itel P40, Itel A60
9. Huawei
- Market Share: 2.48%
- Overview: Huawei offers advanced technology smartphones, though global trade restrictions have affected its market share.
- Popular Models: Huawei P60, Huawei Mate 50
10. Other Brands
- Market Share: 15.77%
- Overview: Includes Realme, Vivo, and other smaller brands competing in the Kenyan market.
How to Choose the Best Phone Brand in Kenya
- Budget: Set a price range before selecting a brand.
- Features: Prioritize battery life, camera quality, performance, and storage.
- Brand Reputation: Choose brands known for durability and after-sales support.
- After-Sales Service: Verify availability of service centers and warranty in Kenya.
- User Reviews: Read customer feedback for real-life performance insights.
Market Share Summary (2025)
| Brand | Market Share |
|---|---|
| Samsung | 29.09% |
| Tecno | 16.14% |
| Infinix | 8.75% |
| OPPO | 8.39% |
| Nokia | 7.74% |
| Xiaomi | 5.23% |
| Apple | 4.43% |
| Itel | 3.41% |
| Huawei | 2.48% |
| Others | 15.77% |
Source: Statcounter Global Stats – Kenya Mobile Market Share 2025
Conclusion
Choosing the best phone brand in Kenya depends on your budget, preferred features, and brand reliability. Samsung, Tecno, and Infinix dominate the market, but premium users prefer Apple, OPPO, and Xiaomi. By understanding market trends and your needs, you can select a smartphone that offers the best value and performance.
